Introduction

I was asked to write this book by social media, and I wrote it for social media. My intentions for this book are not clouded by an aggressive hope for personal gain. Instead, I view my efforts the way social media works at its best, which dictates that if you see a great value in this information, you will use it and tell others. If the value is not there, my book sales will reflect this fact. This is a great wonder of social media, and it is based on the value to many people above the value to a few. If I do not prove any other benefit in my writing, it should be that providing value to others prevails in social media.

My background in social media marketing goes back to the mid-1990’s and has been an amazing lesson in people, business, and the relationship between the two. I met many of my closest friends by way of social media, including my dearest friend and wife, Peggy, whom I met in 2000. Almost as a side-effect, I have also made the connections that have provided for earnings in the top fraction of a percent of money-earners. Yes, I called it a side-effect and you will soon understand why.

In this book, I discuss benefits of social media as well as things to avoid. I also share ways that you can enjoy Twitter more, and make it more manageable. Whether you seek to leverage your use of Twitter for your business, education, friendships, or other reasons, I believe you will find something useful here. I will also share why I credit Twitter as the most engaging social media tool ever created.

I present this book in a conversational style with information intended to help you, starting with using Twitter more efficiently, and then moving into advanced use of social media. Whether you are new to Twitter and setting up your first account, or you have used Twitter since its inception, this information will benefit you.

To date, I have made over 20,000 public updates on Twitter and I often reach the 1,000 direct message daily limit. In the process, I have made many fantastic business and personal connections.

I want to show you how to do the same, so let’s get tweeting!