Table of Contents
Introduction
Twitter Now or Twitter Later
Social Media: The Big Marketing Shift
Social Media Dilemma: Risk vs. Risk
A Picture of Social Media Marketing
Social Media Fears
The Twitter Basics
What is Twitter?
Selecting a Username
Selecting a Profile Image
Profile Design
Biography
Your First Tweets
Updates, Mentions, and Direct Messages
Automated Direct Messages
Twitter Help
Anatomy of a Tweet: Avoiding Miscommunication
Hashtags
FollowFriday and Other Memes
Retweet Radar (http://retweetradar.com)
Twemes (http://twemes.com)
Twitter Sheep (http://twittersheep.com)
Twitter Security: Use Caution, Not Paranoia
Password Creation
Application Security
Watch What You Tweet
Protected Tweets
Twitter Limits
Public Message Limits
Direct Message Limits
API Limits
Twitter Tools
Twitter Advanced Search
URL Shortening
Follower Management
Who’s Online and When?
Twitter Polls
Data Security: Backing Up Tweets, Followers, and More
Skype
Telephone
Twitter Implementation
Desktop Applications
Seesmic Desktop
TweetDeck
Setting Up Your Desktop Application
API Settings
Creating Groups
Saved Searches
Multiple Twitter Accounts
Mobile Tweeting
Register Your Device
SMS Commands
Mobile Twitter Applications
Meet Mashable
Posterous
Tweeting With Strangers?
Is there a right or wrong way to use Twitter?
Overcoming Shyness, Hesitation, and Laziness
Enter a Warm Conversation
Hesitation: The Real Enemy is You!
Laziness: 3 Simple Steps
The Following Frenzy
The Nerdy Kid From Math Class is Your Friend
How “Cool People” Have Many Followers
The Truth About Follower Numbers
Three Great Ways to Meet Twitter Users
Meet by Introduction
Mutual Friends
@ Mentions
Types of Twitter Users
The Expert
The People Pleaser
The Complainer
The Antagonist
The Unengaged
The Tweetalots
The Friend and Supporter
Tweetup: A Twitter Meet-Up
Be Yourself: Create a Personal Brand
Honesty is Best!
Do Not Fear Disagreement
Defending Oprah
Ashton Kutcher Story
Kutcher vs. Murnahan Twitter Dance-Off
Ashton Followed My Twitter Feed
The Bar Fight
The Dance-Off
Will There Be a Dance-Off?
What Happened Later?
An Open Letter to Ashton Kutcher
Be an Individual Even When it is Risky
Targeting Using Twitter
Geotargeting Using Twitter
Demographic Targeting Using Twitter
Targeting Successes
The Twitter Retweet
What is a Twitter Retweet?
Proper Reason for Retweet
Be Retweeted by Providing Value
The Value of Being Retweeted
The Real Retweet Secret
@murnahan Retweeted
Social Media: What’s it really worth?
Social Networking ROI
Social Media is “Networking” and it is “Social”
Social Networking Takes Dedication
The Social Media Commitment
Can a Social Media Consultant Really Help?
Which Social Network Do I Prefer? Twitter of course!
How Personal Is Social Media?
Jack Walden Teaches Social Media
The Response to Baby Murnahan Tweeting
Jack Walden’s Story of Social Media
Three Kids Prove Social Networking Works
How I Met My Wife: Re-tweeted
My Social Networking in the 1990’s
Social Networking Study: “Mark the Single Guy”
Shedding My Skin for Peggy
Is This Fact or Fiction?
Advertising Using Twitter
Self-Promotion: The Dirtiest Word Ever
How Will They Know What I Offer?
Time Magazine on Starbucks
How Twitter Improves Website Exposure
Twitter-Improved Traffic: A Simple Example
Blog Traffic Numbers: The Real Scoop
Twitter-Improved Reader Engagement
Twitter-Improved Search Engine Optimization
Twitter-Improved Call to Action
Hiring a Social Media Marketing Consultant
The Easiest Field to Hate Since Attorneys
How the Big Dogs Get Paid
Big Dogs Love People!
Big Dogs Get Paid to Have Fun
The Big Dogs’ Agenda
Big Dogs Run in Packs
Social Media is Easy
What Can They Do That a Client Cannot?
Hiring a Social Media Big Dog
Twitter Cheat Sheet: Put This In Your Pocket!
Twitter Success Stories
Appendix
Introduction
Twitter Now or Twitter Later
- Social Media: The Big Marketing Shift
- Social Media Dilemma: Risk vs. Risk
- A Picture of Social Media Marketing
- Social Media Fears
The Twitter Basics
- What is Twitter?
- Selecting a Username
- Selecting a Profile Image
- Profile Design
- Biography
- Your First Tweets
- Updates, Mentions, and Direct Messages
- Automated Direct Messages
- Twitter Help
- Anatomy of a Tweet: Avoiding Miscommunication
- Hashtags
- FollowFriday and Other Memes
Twitter Security: Use Caution, Not Paranoia
- Password Creation
- Application Security
- Watch What You Tweet
- Protected Tweets
Twitter Limits
- Public Message Limits
- Direct Message Limits
- API Limits
Twitter Tools
- Twitter Advanced Search
- URL Shortening
- Follower Management
- Who’s Online and When?
- What’s Happening in Your Area?
- Twitter Polls
- Data Security: Backing Up Tweets, Followers, and More
- Skype
- Telephone
Twitter Implementations
- Posterous
- FriendFeed
Desktop Applications
- Seesmic Desktop
- TweetDeck
- Setting Up Your Desktop Application
- API Settings
- Creating Groups
- Saved Searches
- Multiple Twitter Accounts
Mobile Tweeting
- Register Your Device
- SMS Commands
- Mobile Twitter Applications
- Meet Mashable
Tweeting With Strangers?
- Is there a right or wrong way to use Twitter?
- Overcoming Shyness, Hesitation, and Laziness
- Enter a Warm Conversation
- Hesitation: The Real Enemy is You!
- Laziness: 3 Simple Steps
The Following Frenzy
- The Nerdy Kid From Math Class is Your Friend
- How “Cool People” Have Many Followers
- The Truth About Follower Numbers
Three Great Ways to Meet Twitter Users
- Meet by Introduction
- Mutual Friends
- @ Mentions
Targeting Using Twitter
- Geotargeting Using Twitter
- Demographic Targeting Using Twitter
Tweetup: A Twitter Meet-Up
Types of Twitter Users
- The Expert
- The People Pleaser
- The Complainer
- The Antagonist
- The Unengaged
- The Tweetalots
- The Friend and Supporter
Be Yourself: Create a Personal Brand
- Honesty is Best!
- Do Not Fear Disagreement
- Defending Oprah
- Ashton Kutcher Story
- Kutcher vs. Murnahan Twitter Dance-Off
- Ashton Followed My Twitter Feed
- The Bar Fight
- The Dance-Off
- Will There Be a Dance-Off?
- What Happened Later?
- An Open Letter to Ashton Kutcher
- Be an Individual Even When it is Risky
Targeting Using Twitter
- Geotargeting Using Twitter
- Demographic Targeting Using Twitter
- Targeting Successes
The Twitter Retweet
- What is a Twitter Retweet?
- Proper Reason for Retweet
- Be Retweeted by Providing Value
- The Value of Being Retweeted
- The Real Retweet Secret
- @murnahan Retweeted
Social Media: What’s it really worth?
- Social Networking ROI
- Social Media is “Networking” and it is “Social”
- Social Networking Takes Dedication
- The Social Media Commitment
- Can a Social Media Consultant Really Help?
- Which Social Network Do I Prefer? Twitter of course!
How Personal Is Social Media?
- Jack Walden Teaches Social Media
- The Response to Baby Murnahan Tweeting
- Jack Walden’s Story of Social Media
- Three Kids Prove Social Networking Works
- How I Met My Wife: Re-tweeted
- My Social Networking in the 1990’s
- Social Networking Study: “Mark the Single Guy”
- Shedding My Skin for Peggy
- Is This Fact or Fiction?
Advertising Using Twitter
- Self-Promotion: The Dirtiest Word Ever
- How Will They Know What I Offer?
- Time Magazine on Starbucks
How Twitter Improves Website Exposure
- Twitter-Improved Traffic: A Simple Example
- Blog Traffic Numbers: The Real Scoop
- Twitter-Improved Reader Engagement
- Twitter-Improved Search Engine Optimization
- Twitter-Improved Call to Action
Hiring a Social Media Marketing Consultant
- The Easiest Field to Hate Since Attorneys
- How the Big Dogs Get Paid
- Big Dogs Love People!
- Big Dogs Get Paid to Have Fun
- The Big Dogs’ Agenda
- Big Dogs Run in Packs
- Social Media is Easy
- What Can They Do That a Client Cannot?
- Hiring a Social Media Big Dog
Twitter Cheat Sheet: Put This In Your Pocket!
- Basic Twitter Functions
- Search Functions
- Useful Web Address List
Twitter Success Stories
The Conversation Starts Here
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Hi Mark,
Dude… I’m really excited that your book is almost ready for people to grab a copy of.
Everyone who looks at your TOC will see that you’ve put a lot of thought & effort into writing a book on Twitter that will really help people who are:
1. Curious about Twitter,
2. Maybe abandoned Twitter (because they had no clue what to do, got bored & left but willing to give it another go),
3. the casual user who wants to have a better experience &
4. the seasoned pro who wants to actively engage & be more relevant on Twitter…
5. And of course, for those who want to use Twitter for Business Twitter for Friends
Thanks for sharing your thoughts & wisdom Mark @murnahan.
God Bless,
Yoon
P.S. And thanks for being a real friend too.
Comment by Yoon Ho Um — July 16, 2009 @ 2:16 pm
The first book I’ve seen about twitter. So many questions answered. Thanks Mark. Anyone and everyone that uses twitter needs this book. I have no problem promoting this.
Comment by Jannette — July 25, 2009 @ 4:36 pm
Mark, I ordered my copy and am looking forward to reading it. I am sure this book will provide straight forward real talk about twitter without all the fluffy stuff. Congrats again! Looking forward to seeing your book on the best seller list!
Well done!
Comment by Scott Taylor — July 25, 2009 @ 6:40 pm
I’m thankful you could put so much information in this book! It’s going to help a lot of people!
Thanks for all your hard work!
Comment by Jenna — July 26, 2009 @ 12:34 am
Mark, this book is totally awesome! I think every Twitter user should read it!
Comment by Eugene — September 17, 2009 @ 1:20 am