Twitter for Business: Twitter for Friends » Seesmic http://twitterforbusinesstwitterforfriends.com The Little Twitter Book You Should Not Tweet Without! Mon, 31 May 2010 11:07:33 +0000 http://wordpress.org/?v=2.8.1 en hourly 1 Targeting Using Twitter http://twitterforbusinesstwitterforfriends.com/2009/07/targeting-using-twitter/ http://twitterforbusinesstwitterforfriends.com/2009/07/targeting-using-twitter/#comments Tue, 21 Jul 2009 17:15:34 +0000 Mark Aaron Murnahan http://twitterforbusinesstwitterforfriends.com/?p=38 Targeting Using Twitter
Reaching a specific audience is extremely important for marketing, and also for friendship. Finding others with specific interests and in specific locations has never been easier. Twitter provides great benefit to those seeking a targeted group, if you know how to use it. Here are some tips for reaching the people you seek.
Geotargeting Using Twitter
Using Twitter advanced search features, you can find what people are tweeting about by location. If you took my tip on using a desktop client such as Seesmic Desktop or TweetDeck, try entering a search like the following:
near:KansasCity within:10mi grilling OR cooking ?
This search will return results for tweets within 10 miles of Kansas City with the words grilling or cooking and asking a question. If you were operating a cooking school, cookware store, or grocery, this may give you a great opportunity to help somebody with their cooking questions. If you run a tire shop, you could search for flat tires, or a restaurant may search for hungry OR dinner. You get the idea, right?
People like helpful people, and they may just remember it the next time they need your help. When you enter this in your desktop client, you will be constantly updated with new results.
Another handy tool is Nearby Tweets (http://nearbytweets.com), which provides a similar function from a Web-based tool. With all of the many available tools, and let’s not forget the advanced search functions at Twitter.com (http://search.twitter.com/advanced), any concerns of reaching people based on geography should be overcome right now.
Demographic Targeting Using Twitter
Similar to geotargeting, it should be simple for you to reach any target demographic using Twitter. In my experience, searching specific terms to find people tweeting about a topic will lead you to an even more focused audience than expected. Using multiple search terms and being creative with your searches will take some practice, but you can quickly find just what you are looking for. It will also allow you to find people who are talking about a topic right now, meaning that you are not reaching a cold audience.
Although much is still speculative as to the overall demographics of Twitter users, largely due to the extreme growth figures, you may find very interesting estimates of Twitter user demographics by visiting Quantcast.com (http://quantcast.com/twitter.com).

Reaching a specific audience is extremely important for marketing, and also for friendship. Finding others with specific interests and in specific locations has never been easier. Twitter provides great benefit to those seeking a targeted group, if you know how to use it. Here are some tips for reaching the people you seek.

Geotargeting Using Twitter

Using Twitter advanced search features, you can find what people are tweeting about by location. If you take my tip on using a desktop client such as Seesmic Desktop or TweetDeck, try entering a search like the following:

near:KansasCity within:10mi grilling OR cooking ?

This search will return results for tweets within 10 miles of Kansas City with the words grilling or cooking and asking a question. If you were operating a cooking school, cookware store, or grocery, this may give you a great opportunity to help somebody with their cooking questions. If you run a tire shop, you could search for flat tires, or a restaurant may search for hungry OR dinner. You get the idea, right?

People like helpful people, and they may just remember it the next time they need your help. When you enter this in your desktop client such as Seesmic Desktop or TweetDeck, you will be constantly updated with new results.

Another handy tool is Nearby Tweets, which provides a similar function from a Web-based tool.

Demographic Targeting Using Twitter

Similar to geotargeting, it should be simple for you to reach any target demographic using Twitter. In my experience, searching specific terms to find people tweeting about a topic will lead you to an even more focused audience than expected. Using multiple search terms and being creative with your searches will take some practice, but you can quickly find just what you are looking for. It will also allow you to find people who are talking about a topic right now, meaning that you are not reaching a cold audience.

Although much is still speculative as to the overall demographics of Twitter users, largely due to the extreme growth figures, you may find very interesting estimates of Twitter user demographics by visiting Quantcast.com.

]]> http://twitterforbusinesstwitterforfriends.com/2009/07/targeting-using-twitter/feed/ 1 Table of Contents http://twitterforbusinesstwitterforfriends.com/2009/07/table-of-contents/ http://twitterforbusinesstwitterforfriends.com/2009/07/table-of-contents/#comments Sun, 12 Jul 2009 04:39:53 +0000 Mark Aaron Murnahan http://twitterforbusinesstwitterforfriends.com/?p=4 Table of Contents
Introduction
Twitter Now or Twitter Later
Social Media: The Big Marketing Shift
Social Media Dilemma: Risk vs. Risk
A Picture of Social Media Marketing
Social Media Fears
The Twitter Basics
What is Twitter?
Selecting a Username
Selecting a Profile Image
Profile Design
Biography
Your First Tweets
Updates, Mentions, and Direct Messages
Automated Direct Messages
Twitter Help
Anatomy of a Tweet: Avoiding Miscommunication
Hashtags
FollowFriday and Other Memes
Retweet Radar (http://retweetradar.com)
Twemes (http://twemes.com)
Twitter Sheep (http://twittersheep.com)
Twitter Security: Use Caution, Not Paranoia
Password Creation
Application Security
Watch What You Tweet
Protected Tweets
Twitter Limits
Public Message Limits
Direct Message Limits
API Limits
Twitter Tools
Twitter Advanced Search
URL Shortening
Follower Management
Who’s Online and When?
Twitter Polls
Data Security: Backing Up Tweets, Followers, and More
Skype
Telephone
Twitter Implementation
Desktop Applications
Seesmic Desktop
TweetDeck
Setting Up Your Desktop Application
API Settings
Creating Groups
Saved Searches
Multiple Twitter Accounts
Mobile Tweeting
Register Your Device
SMS Commands
Mobile Twitter Applications
Meet Mashable
Posterous
Tweeting With Strangers?
Is there a right or wrong way to use Twitter?
Overcoming Shyness, Hesitation, and Laziness
Enter a Warm Conversation
Hesitation: The Real Enemy is You!
Laziness: 3 Simple Steps
The Following Frenzy
The Nerdy Kid From Math Class is Your Friend
How “Cool People” Have Many Followers
The Truth About Follower Numbers
Three Great Ways to Meet Twitter Users
Meet by Introduction
Mutual Friends
@ Mentions
Types of Twitter Users
The Expert
The People Pleaser
The Complainer
The Antagonist
The Unengaged
The Tweetalots
The Friend and Supporter
Tweetup: A Twitter Meet-Up
Be Yourself: Create a Personal Brand
Honesty is Best!
Do Not Fear Disagreement
Defending Oprah
Ashton Kutcher Story
Kutcher vs. Murnahan Twitter Dance-Off
Ashton Followed My Twitter Feed
The Bar Fight
The Dance-Off
Will There Be a Dance-Off?
What Happened Later?
An Open Letter to Ashton Kutcher
Be an Individual Even When it is Risky
Targeting Using Twitter
Geotargeting Using Twitter
Demographic Targeting Using Twitter
Targeting Successes
The Twitter Retweet
What is a Twitter Retweet?
Proper Reason for Retweet
Be Retweeted by Providing Value
The Value of Being Retweeted
The Real Retweet Secret
@murnahan Retweeted
Social Media: What’s it really worth?
Social Networking ROI
Social Media is “Networking” and it is “Social”
Social Networking Takes Dedication
The Social Media Commitment
Can a Social Media Consultant Really Help?
Which Social Network Do I Prefer? Twitter of course!
How Personal Is Social Media?
Jack Walden Teaches Social Media
The Response to Baby Murnahan Tweeting
Jack Walden’s Story of Social Media
Three Kids Prove Social Networking Works
How I Met My Wife: Re-tweeted
My Social Networking in the 1990’s
Social Networking Study: “Mark the Single Guy”
Shedding My Skin for Peggy
Is This Fact or Fiction?
Advertising Using Twitter
Self-Promotion: The Dirtiest Word Ever
How Will They Know What I Offer?
Time Magazine on Starbucks
How Twitter Improves Website Exposure
Twitter-Improved Traffic: A Simple Example
Blog Traffic Numbers: The Real Scoop
Twitter-Improved Reader Engagement
Twitter-Improved Search Engine Optimization
Twitter-Improved Call to Action
Hiring a Social Media Marketing Consultant
The Easiest Field to Hate Since Attorneys
How the Big Dogs Get Paid
Big Dogs Love People!
Big Dogs Get Paid to Have Fun
The Big Dogs’ Agenda
Big Dogs Run in Packs
Social Media is Easy
What Can They Do That a Client Cannot?
Hiring a Social Media Big Dog
Twitter Cheat Sheet: Put This In Your Pocket!
Twitter Success Stories
Appendix

Introduction

Twitter Now or Twitter Later

  • Social Media: The Big Marketing Shift
  • Social Media Dilemma: Risk vs. Risk
  • A Picture of Social Media Marketing
  • Social Media Fears

The Twitter Basics

  • What is Twitter?
  • Selecting a Username
  • Selecting a Profile Image
  • Profile Design
  • Biography
  • Your First Tweets
  • Updates, Mentions, and Direct Messages
  • Automated Direct Messages
  • Twitter Help
  • Anatomy of a Tweet: Avoiding Miscommunication
  • Hashtags
  • FollowFriday and Other Memes

Twitter Security: Use Caution, Not Paranoia

  • Password Creation
  • Application Security
  • Watch What You Tweet
  • Protected Tweets

Twitter Limits

  • Public Message Limits
  • Direct Message Limits
  • API Limits

Twitter Tools

  • Twitter Advanced Search
  • URL Shortening
  • Follower Management
  • Who’s Online and When?
  • What’s Happening in Your Area?
  • Twitter Polls
  • Data Security: Backing Up Tweets, Followers, and More
  • Skype
  • Telephone

Twitter Implementations

  • Posterous
  • FriendFeed

Desktop Applications

  • Seesmic Desktop
  • TweetDeck
  • Setting Up Your Desktop Application
  • API Settings
  • Creating Groups
  • Saved Searches
  • Multiple Twitter Accounts

Mobile Tweeting

  • Register Your Device
  • SMS Commands
  • Mobile Twitter Applications
    • Meet Mashable

Tweeting With Strangers?

  • Is there a right or wrong way to use Twitter?
  • Overcoming Shyness, Hesitation, and Laziness
  • Enter a Warm Conversation
  • Hesitation: The Real Enemy is You!
  • Laziness: 3 Simple Steps

The Following Frenzy

  • The Nerdy Kid From Math Class is Your Friend
  • How “Cool People” Have Many Followers
  • The Truth About Follower Numbers

Three Great Ways to Meet Twitter Users

  • Meet by Introduction
  • Mutual Friends
  • @ Mentions

Targeting Using Twitter

  • Geotargeting Using Twitter
  • Demographic Targeting Using Twitter

Tweetup: A Twitter Meet-Up

Types of Twitter Users

  • The Expert
  • The People Pleaser
  • The Complainer
  • The Antagonist
  • The Unengaged
  • The Tweetalots
  • The Friend and Supporter

Be Yourself: Create a Personal Brand

  • Honesty is Best!
  • Do Not Fear Disagreement
  • Defending Oprah
  • Ashton Kutcher Story
  • Kutcher vs. Murnahan Twitter Dance-Off
    • Ashton Followed My Twitter Feed
    • The Bar Fight
    • The Dance-Off
    • Will There Be a Dance-Off?
  • What Happened Later?
  • An Open Letter to Ashton Kutcher
  • Be an Individual Even When it is Risky

Targeting Using Twitter

  • Geotargeting Using Twitter
  • Demographic Targeting Using Twitter
  • Targeting Successes

The Twitter Retweet

  • What is a Twitter Retweet?
  • Proper Reason for Retweet
  • Be Retweeted by Providing Value
  • The Value of Being Retweeted
  • The Real Retweet Secret
  • @murnahan Retweeted

Social Media: What’s it really worth?

  • Social Networking ROI
  • Social Media is “Networking” and it is “Social”
  • Social Networking Takes Dedication
  • The Social Media Commitment
  • Can a Social Media Consultant Really Help?
  • Which Social Network Do I Prefer? Twitter of course!

How Personal Is Social Media?

  • Jack Walden Teaches Social Media
    • The Response to Baby Murnahan Tweeting
    • Jack Walden’s Story of Social Media
  • Three Kids Prove Social Networking Works
    • How I Met My Wife: Re-tweeted
    • My Social Networking in the 1990’s
    • Social Networking Study: “Mark the Single Guy”
    • Shedding My Skin for Peggy
    • Is This Fact or Fiction?

Advertising Using Twitter

  • Self-Promotion: The Dirtiest Word Ever
  • How Will They Know What I Offer?
  • Time Magazine on Starbucks

How Twitter Improves Website Exposure

  • Twitter-Improved Traffic: A Simple Example
  • Blog Traffic Numbers: The Real Scoop
  • Twitter-Improved Reader Engagement
  • Twitter-Improved Search Engine Optimization
  • Twitter-Improved Call to Action

Hiring a Social Media Marketing Consultant

  • The Easiest Field to Hate Since Attorneys
  • How the Big Dogs Get Paid
  • Big Dogs Love People!
  • Big Dogs Get Paid to Have Fun
  • The Big Dogs’ Agenda
  • Big Dogs Run in Packs
  • Social Media is Easy
  • What Can They Do That a Client Cannot?
  • Hiring a Social Media Big Dog

Twitter Cheat Sheet: Put This In Your Pocket!

  • Basic Twitter Functions
  • Search Functions
  • Useful Web Address List

Twitter Success Stories

The Conversation Starts Here

]]> http://twitterforbusinesstwitterforfriends.com/2009/07/table-of-contents/feed/ 5