It would be convenient to say that Suture Express learned social media simply with an article that came out a year after they lied to their SEO. The article was titled “Suture Express CFO Brian Forsythe Screws Wrong SEO“. That was a pretty tough turn for the already woefully naive attempts by Suture Express to pursue the online market with their surgical supplies. It includes comments from a current employee and former contractors of Suture Express that show very low regard for the company. It started looking a lot worse after they waited well over a year from their misdealing and months after the blog post which lambasted them for their lies and deceit before CFO Brian Forsythe came to urgently apologize for the mistakes Suture Express executives including CEO Ed Kuklenski had made.
Suture Express Lies Then Bids to Hide Truth
It seems almost too crazy to be real that a company seeking to enter the online marketplace would do so with such lack of foresight, and with such recklessness to try and scam their SEO. It is true, and they even offered to pay for the removal of the blog post and presented a contract favoring Suture Express and their CEO Ed Kuklenski. This really does not look like a formula that will set well with social media. After all, social media is the public, and not just a bunch of no-name, no-count losers with nothing better to do with their time than sit at a computer and play games. Suture Express’ CFO Brian Forsythe, CEO Ed Kuklenski, and their new consulting firm is learning this all the hard way, but make no mistake … they are learning it.
The recent article titled Suture Express Lies, Then Bids to Hide Truth has all the appearance of a re-introduction of Suture Express to social media like a snowball to a big hill. It is early to tell what may happen, but it seems many would agree it is time for them to start getting things straight before it rolls much further. It appears from Suture Express’ actions that they may think social media is within their control. Realizing that public opinion … often a scrutinizing public opinion, is what controls reputations, is a good lesson to learn early, before the snowball-effect. Taking such a bad leap out of the gate is a fast way to find out who is in control … the public.
I realize that many of you will just think this is not a big deal. After all, the odds of somebody grabbing your credit card numbers or taking over your life is not what hangs in the balance. It is just your Twitter account. One little piece of your online identity.
If you have not already seen a bunch of direct messages that claim to have found you in a video somewhere or other useless direct messages that we all call “spam”, perhaps you have not used Twitter very much. However, for those of you who get frustrated by this, I have two solutions for you as follows:
First:Change your password and tell everybody you know to do the same. Do not wait! Do it now, while it is still fresh in your mind. Many of those direct messages are coming from people whose accounts were compromised and they do not even know they are sending them. You may be sending them and not know. After all, have you told each of those people you receive these messages from that they sent you some junk? No, and they may not have told you either. Changing your Twitter password will clear this up in most cases. Do not get frustrated, unfollow them, or be mean. Simply remind them to change their password, and that will clear up a lot of the problem.
Second: Use this Twitter direct message opt-out list to remove yourself from the many companies sending direct messages on behalf of others. This will alleviate so much junk in your direct messages you may be shocked.
I hope you will steer from the crowd who think it could not possibly happen to them and be inspired to update your Twitter password. There has been a huge rash of security matters to show why this is important, but yet, so many people assume that it has not happened to them. Let me break this to you easy … if you think it cannot happen to you, it probably already has. Whether this is at Twitter or elsewhere, if you take that attitude, you are at the highest risk to be compromised. All it often takes is to click on a link and all of the sudden you are sending junk messages to everybody following your feed.
Please pass this along to help yourself and others!
If you found this information useful, you may also find much more information about Twitter in my recent book, Twitter for Business: Twitter for Friends. You may order Twitter for Business: Twitter for Friends in any of the following ways:
Hello Social Media! I am asking for your help. I am not asking you to spend a penny, and I do not mean to take a lot of your valuable time.
I need you to help me spread a message of friendships, business, the bridge between the two, and the value of having friends to lend a hand. Along with a ton of helpful tips and tools relating to Twitter, the importance of relationship building is a strong message in my new book, and if you can help others to hear about it, you will have done me a huge personal favor, and one that I hope you will feel good about.
I spent a lot of time thinking about writing this book. I really did not want to be the guy selling a book, because I knew it would be hard, and I knew there would surely be nay-sayers. Friends enticed me by telling me the Internet, including Twitter, could really benefit from my no-nonsense approach, and that they really believed I have valuable experience to share with others. So I spent hundreds of hours … months of my life … during a recession, to produce a book that I sincerely believe can benefit the Twitter community, and beyond Twitter, with lessons I have learned about social networking. Now I must find whether I have done the right thing … I hope so!
Here it is … my quest to see if I am right, or if I am wrong. If I am right, people will pitch in and help me to spread the word. If I am wrong about building relationships and networks of alliances, then I guess the book is not worth the paper it is printed on.
How Can You Help?
I would first like to ask you to join my Facebook page and follow me on Twitter and watch carefully for updates. The big effort is to have the book become very popular on Monday. Here are a few ways you can start helping to spread the message … and remember … Monday is the big day!
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Author Mark Aaron Murnahan is Chairman and CEO of YourNew.com, Inc. and provides Social Media and SEO consulting services to companies and
non-profit organizations. Mark may be reached toll free at 866-A-Web-Guy (866-293-2489) for consultation.