It would be convenient to say that Suture Express learned social media simply with an article that came out a year after they lied to their SEO. The article was titled “Suture Express CFO Brian Forsythe Screws Wrong SEO“. That was a pretty tough turn for the already woefully naive attempts by Suture Express to pursue the online market with their surgical supplies. It includes comments from a current employee and former contractors of Suture Express that show very low regard for the company. It started looking a lot worse after they waited well over a year from their misdealing and months after the blog post which lambasted them for their lies and deceit before CFO Brian Forsythe came to urgently apologize for the mistakes Suture Express executives including CEO Ed Kuklenski had made.
Suture Express Lies Then Bids to Hide Truth
It seems almost too crazy to be real that a company seeking to enter the online marketplace would do so with such lack of foresight, and with such recklessness to try and scam their SEO. It is true, and they even offered to pay for the removal of the blog post and presented a contract favoring Suture Express and their CEO Ed Kuklenski. This really does not look like a formula that will set well with social media. After all, social media is the public, and not just a bunch of no-name, no-count losers with nothing better to do with their time than sit at a computer and play games. Suture Express’ CFO Brian Forsythe, CEO Ed Kuklenski, and their new consulting firm is learning this all the hard way, but make no mistake … they are learning it.
The recent article titled Suture Express Lies, Then Bids to Hide Truth has all the appearance of a re-introduction of Suture Express to social media like a snowball to a big hill. It is early to tell what may happen, but it seems many would agree it is time for them to start getting things straight before it rolls much further. It appears from Suture Express’ actions that they may think social media is within their control. Realizing that public opinion … often a scrutinizing public opinion, is what controls reputations, is a good lesson to learn early, before the snowball-effect. Taking such a bad leap out of the gate is a fast way to find out who is in control … the public.
Author Mark Aaron Murnahan is Chairman and CEO of YourNew.com, Inc. and provides Social Media and SEO consulting services to companies and
non-profit organizations. Mark may be reached toll free at 866-A-Web-Guy (866-293-2489) for consultation.